Jie Hu
Data Analytics | MBA Technology Management | SQL | Python | Tableau
- Role
- Manager, Analytics at Epsilon
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Jie Hu
I\'ve made my brand shine, now I aim to extract data into meaningful insights with essential Data Analytical Skills (SQL, Python, Tableau, Advanced Excel) that can support better business decisions.STARTED WITH UNDERSTANDING CUSTOMERS. I’m a MARCOM specialist with 8+ years of experience enhancing brand differentiation and consumer experience. My first job interview in a 4A Advertising Agency planted a seed of strategic thinking in my heart. I was asked to wrap up a research video recording a focus group interview of Usage & Behavior of a facial cleansing product. This task had nothing related to the creative nature of this industry but, from there on, I keep in mind there’s no message that is effective without knowing your customer. SHIFTING TO DATA ANALYTICS. I’ve worked on numerous projects that stretched a wide range of communication channels. Meanwhile, the seed of strategic thinking keeps growing as I participated in different research projects, from where we gain valuable insights to optimize our marketing efforts. Eventually, it’s time to upgrade my skills as Data Analyst. With curiosity, essential analytical skills, and my marketing background, my advantage is to deliver analysis based on a solid understanding of data sources and business needs. MY SPECIALTIES include Statistic Analysis, Predictive Modeling, Storytelling, Brand Management, Competitive Analysis, Marketing Plan, Media Plan, Marketing Budgeting.
Experience
Manager, Analytics
Jan 2025 — Present · Seattle, WA, US
Education
UW Foster School of Business
Master of Business Administration (MBA)
Springboard
Springboard Data Analytics Career Track, Certification
Skills
- Advertising
- Digital Marketing
- Project Management
- Integrated Marketing
- Event Management
- Market Planning
- Strategy
- Multi-Channel Marketing
- Strategic Planning
- Account Management
- Marketing Communications
- Brand Management
- Marketing Strategy
- Media Planning
- Marketing
- Marketing Research
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