Jie Shen

Data Science @ Meta

Role
Staff Data Scientist at Meta
Location
Menlo Park, CA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Jie Shen

An enthusiastic and motivated data scientist with solid training in advertising, marketing, and statistics. An independent and quick learner who is genuinely excited about building 0 -> 1 experience and improving/redefining the existing experience for users.Skillset:Experienced in using R (psych, ggplot2, lavaan, dplyr), Python (pandas, numpy, scikit-learn), SQL, SPSS, and Qualtrics.Behavorial Science and Marketing Research: A/B testing, Quasi-Experimental Design, Customer Segmentation through clustering analysis, Persona, Focus Group, Structured/Unstructured Interview, Longitudinal Study Design, Linear Mixed Model Analysis, SEM, Dyadic Analysis, Applied Social Network Analysis, Factor Analysis, Power Analysis.Machine Learning: Basic applications of SVR, Decision Tree Regression/Classification, Random Forest Regression/Classification, K-NN, Regularization, Spline, Numerical Optimization, Boosting, Naive Bayes, Clustering (Hierarchical, K-Means, Spectral), research experience in Natural Language Processing.My Github page: https://github.com/DoreenShen/

Experience

  1. Staff Data Scientist

    Meta

    Aug 2022 — Present · Menlo Park, CA, US

    Support experimentation-based ad measurement products (e.g, Lift and A/B Testing) and Incrementality-Focused Optimization and Attribution products- Steer product directions and priorities with robust data insights and strong communication with XFNs- Apply various causal inferences methodologies (e.g, A/B testing, diff-in-diffs, propensity score matching + coarsened exact matching, double machine learning, regressions, BSTS) to examine hypotheses and size feature/product impact- Develop various comprehensive measurement frameworks that enable easy and quick feature launch monitoring and troubleshooting- Orchestrate accurate impact measurement plans for front-end, back-end, and modeling features.

Education

  • Zhejiang University

    Bachelor’s Degree, Industrial and Product Design | Advertising

  • University of Illinois Urbana-Champaign

    Master of Science - MS, Statistics

  • University of Illinois Urbana-Champaign

    Doctor of Philosophy - PhD, Business Administration

  • University of Illinois Urbana-Champaign

    Master’s Degree (Kappa Tau Alpha Honor Graduate), Advertising

  • Singapore University of Technology and Design (SUTD)

    Exchange Program, Engineering System Design

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Jie Shen — Staff Data Scientist at Meta in Menlo Park, CA, US | Unifers