Sabrina Liu

About Sabrina Liu

As an Applied Analytics graduate passionate about the fusion of art and community engagement, I bring a unique blend of data-driven insight and creative collaboration to the table. My experience coordinating events and wellness initiatives has strengthened my ability to foster meaningful connections and deliver impactful experiences.I thrive in team-oriented environments, where my strong organizational skills support artists, streamline exhibition logistics, and enhance visitor engagement. Currently, I’m deepening my expertise in customer insights and digital transformation, key drivers shaping today’s art and cultural sectors. Eager to contribute in a marketing role, I aim to support innovative campaigns, manage cross-channel communications, and create engaging digital content that strengthens brand presence and drives audience engagement. I’m committed to continuous growth and excited to connect with professionals who share a passion for creativity and data-driven marketing strategies.Let’s connect!

Experience

1. Growth Marketing Specialist

   Homery

   Jun 2025 — Present · NY, US

   Redesigned and implemented a 3-month UI/UX revamp for the Odoo ERP system, improving user efficiency and data accessibilityDeveloped Python and HTML automations within Odoo to streamline workflows and optimize the order processing systemManaged paid ad campaigns for Italian appliance brands, leveraging GA4 and GTM insights to improve ROI by 35% and increase website traffic by 60% through targeted audience optimizationDrove SEO growth via keyword strategy and backlink outreach, elevating two sites’ Domain Authority from 14 to 30+

Education

• Columbia University

  Master of Science - MS, Analytics

• University of Wisconsin-Madison

  Bachelor of Science - BS, Statistics

• University of Wisconsin-Madison

  Certificate, Fine/Studio Arts, General