Jiayi Yang
Ad Tech | Programmatic Ads | Digital Marketing Specialist | Data-Driven Campaign Growth
- Role
- Campaign Manager at Mediago Ad Platform
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Jiayi Yang
Northwestern University M.S. candidate in Integrated Marketing Communications with experience in digital marketing, consumer insights, and e-commerce strategy. I’ve led multi-channel campaigns on Instagram, TikTok, YouTube, and LinkedIn, optimized storefront performance, and built dashboards to track ROI. My work spans global brands like ByteDance and Dr. Bombay as well as fast-growing startups, where I applied skills in segmentation, A/B testing, and data visualization. Proficient in SQL, R, Tableau, and Google Analytics, I bring both analytical and creative expertise to drive growth and improve customer engagement.
Experience
Campaign Manager
Feb 2026 — Present · Mountain View, CA, US
Education
University of Wisconsin-Madison
Bachelor of Arts - BA, Film/Cinema/Video Studies
University of Wisconsin-Madison
Bachelor of Arts - BA, Journalism
Menaul School
High School Diploma
Northwestern University
Master of Science - MS, Integrated Marketing Communications
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