Jiaxin Shen
Internship in Medical Marketing Consultation @IQVIA
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WORK HISTORY
Internship in Medical Marketing Consultation @IQVIA
Working on projects of pharmaceutical industry, such as Patent expiration strategy (LoE) for a chronic disease drug, Market strategy of self-pay stage for an injection medication, Competitor analysis for a vaccine product, Market analysis of an antifungal drug, Pre-launch research on PD-1/PD-L1 products.Gained a comprehensive understanding of medication product life cycle. Insights for marketing, including market access, patient journeys, and multi-channel strategies. Disease areas: Chronic disease (e.g. diabetes), Cancer, Autoimmune disease (e.g. IBD), Vaccine, InfectionKey Contributions:• Market competitive landscape analysis: ①Collected information of competitors to clarify landscape; ②Summarized approved indications of PD-1/PD-L1 products for tumors; analyzed trends in immunotherapy for solid tumors•Recorded interviews and concluded insights: Consolidated notes for 50+ interviews, ①Summarized patient journeys, physicians\' and patients\' views on product value, attitudes towards originator versus generic drugs, and the impact of procurement policies on drug choice. ②Summarized key findings about hospital listing, temporary procurement rules, and purchase in dual-channel pharmacy. ③Investigated purchasing process for self-pay medication, including physician-patient decision power on drug choice, initial and repeat purchase pathways, and purchasing channels (hospital, pharmacy, online), assisted in developing PPT report.•Analysis on quantitative survey data: ①Modeled price sensitivity curves from patients survey on purchase willingness. ②Developed target patient profiles, including disease characteristics and social attributes. •Benchmark study: Reviewed experience about competitive differentiation, target customer, market strategy
EDUCATION
Zhejiang University
Bachelor of Medicine, Clinical Medicine
Zhejiang University
Master of Medicine, Biology
Heidelberg University
Researcher, Biology of tumor-associated macrophages
Zhejiang University
Doctoral Candidate, Biomedicine
ABOUT JIAXIN SHEN
Internship of Medical Marketing Consultation in IQVIA || Ph.D Candidate, Zhejiang University.
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