Jiawen Xiao
Marketing Strategy & Brand Management | Product Marketing| Berkeley MBA
- Role
- Senior Product Marketing Manager (Retail Ops) at Amazon
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jiawen Xiao
Result-driven Product & Marketing Manager with proven history of developing and implementing Go-to-Market (GTM) and branding strategies, resulting in increased revenue and significant cost savings. Core competencies: Go-to-Market strategy| Brand strategy | Retail Operations | Portfolio Management | Data Analytics | SQL | Excel Trekking from China to Kenya, Jiawen is now based in Bay Area, California where she focuses on retail and consumer tech & products. When she is away from her work station, you will find her reading her favorite Holy Bible and taking photos at weddings during weekends.
Experience
Senior Product Marketing Manager (Retail Ops)
Jul 2022 — Present · San Francisco, CA, US
Go-to-Market Strategy & Communication- Re-identified the target segment, revamped the product proposition and crafted messaging for a retail operation product to target the high-revenue vendors who sell in Hawaii and Alaska, projected to achieve revenue and cost saving at $x0M- Led GTM strategy to launch a Retail self-service product through building the incentive features to target 17 vendor categories, worked cross functionally with Sales, Marketing, and Engineering team to improve revenue by 35%Customer Insights & Product Development- Owned and built a new product roadmap through developing customer personas based on 20 top vendors’ key insights and customer pattern based on 20K mid vendors’ data to improve vendor order confirmation rate by 17%- Examined customer insights of vendors across 10 categories through analyzing data of 500K product SKUs, enabling Sales and Marketing team to re-negotiating pricing with 400 top vendors and generated savings of $x5M
Education
University of California, Berkeley, Haas School of Business
Master of Business Administration - MBA
2020 — 2022
Huazhong University of Science and Technology
Bachelor of Laws (LLB), Sociology
2011 — 2015
University of California, Berkeley
Exchange Student, Sociology
2015 — 2015
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