Lalones Lian
Analyst @ NFL | MS in Applied Urban Science and Informatics
- Role
- Senior Data Analyst at Buzzd
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Lalones Lian
Master of Informatics professional with 4+ years’ experience in Data Science & …
Experience
Senior Data Analyst
Feb 2025 — Present · NY, US
Data Integration & Channel Attribution: Consolidated multi-store sales data from TikTok Seller Center and conducted channel attribution analysis across product cards, short videos, and livestreams. Built dashboards in Lark and Tableau, produced periodic reports, and collaborated closely with channel managers to deliver actionable insights—driving a 500% GMV growth within six months. Performance Tracking Automation: Developed a customized performance tracking system for the creator short-video team to monitor key metrics in real time (creator outreach, sample distribution, fulfillment rate, short-video GMV), reducing manual workload by 40%. Client & Platform Reporting: Led regular reporting sessions with clients and TikTok representatives, helping brands understand TikTok’s sales potential and achieve growth targets. Supported business development by onboarding three new brand stores, increasing active SKUs by 70%. Advertising System Migration: Supported the ad team’s migration from the legacy system to TikTok’s GMV Max, redesigned ad strategies, and integrated campaign data into internal ETL pipelines for real-time tracking of TACOS and ROAS across stores.
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