Jian W.
Senior Investment Analyst @Publicis Groupe
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WORK HISTORY
Senior Investment Analyst @Publicis Groupe
New York, NY, US
Specialized in digital buying to Healthcare Providers for Pfizer, containing multiple drug brands, ranging from Pediatrics and Vaccines to migraine drugs- Facilitated end-to-end execution of media buys exceeding $10 million across 30+networks, ensuring accuracy, compliance, and timely delivery- Pioneered Tableau dashboards to automate reporting and eliminate 2+ hours of manualdata extraction and analysis, improving efficiency and accuracy- Generated monthly Excel reports on spend and performance metrics, including CPMand CPE, across 30+ campaigns; monitored spend and reconciled discrepancies tomaintain compliance and client objectives- Verified data accuracy and maintained timely updates within internal systems, enablingseamless integration with Prisma and Publicis OS platforms.
EDUCATION
COOP Careers Fellowship
Data Analytics
Hunter College
Bachelor of Arts - BA, Biology/Biological Sciences, General
ABOUT JIAN W.
Data-driven media professional with 3+ years of experience leading performance across Display, SEO, Programmatic, Email, and Linear channels. I partner with cross-functional teams to turn analytics into strategic decisions, build scalable dashboards in Excel, Tableau, and SQL, and drive efficiency through automation—while actively looking to expand my impact in data analytics within the media space.
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