Jia Yung Lee

About Jia Yung Lee

As a strategic and customer-centric marketing director within the FinTech industries with focus on blockchain technology and cryptocurrency, I demonstrated a keen understanding of the Bitcoin developer ecosystem and its core technical audiences. My proven track record of success in developing compelling content that successfully shaped and elevated the company’s brand, captured top-of-funnel interest, and drove product adoption globally is due to my ability to work closely across all functions, including creative, analytics, performance marketing, design, communications, and product marketing. From an early start as a content specialist, I advanced through a global marketing manager position, accomplishing varied business functions and driving end-to-end content marketing campaigns—from defining the strategy and objectives to identifying a core insight, developing core KPIs and content, to executing campaigns, and measuring results. Combining my background with a strong business and customer sense has helped me achieve success in this challenging field. I believe this has been made possible by the work of a team of people who are committed to the quality of their craft to providing optimal service and achieving customer satisfaction. Career Highlights:* Skills in organized and coordinated project management with a history of directing several marketing initiatives, including persuasive positioning, messaging, and thought leadership material for a wide variety of audiences, while making clear trade-off judgments and going above and beyond in a fast-paced, deadline-driven environment.* A credible background in transformational leadership and influence toward the achievement of bottom-line results, while building and cultivating positive working relationships with various individuals, customers, and stakeholders from all levels and backgrounds. Skills and Specialities:* Strategic Content Marketing * Social Media Optimization * Search Engine Optimization (SEO)* On-page Optimization * B2B Lead Generation * Email Lists & Newsletter Creation * Campaigns & Partnership Marketing I am eager to further expand my network. Feel free to get in touch with me at j••••••@alphatechmarketing.com

Experience

1. Director of Partnerships

   Imtoken

   May 2023 — Present · US

   Assigned to lead global partnerships for the core wallet business due to good performance and business needs. Main responsibilities include * Hunt for new partners to explore and execute mutually beneficial opportunities. These include but are not limited to co-marketing campaigns, product integrations and affiliate programs * Nurture existing partner relations to increase revenue streams and user acquisition for all parties * Negotiate with partners to procure higher marketing budget, incur lower fees and terms of partnership * Played an integral role in securing at least $50K marketing budget from partners to execute co-marketing campaigns.* Led partnership with 10 leading Web3 projects on AMAs, campaigns, and product integrations, resulting in $24 million weekly trade volume increase. Partners I have worked with - GMX - Unstoppable Domains - Circle - MoonPay - Dopex - MakerDAO - Lido

Education

• Victoria Junior College

  Arts Stream, Geography, Economics, Literature and Maths

  2010 — 2011

• Nanyang Technological University

  Bachelor of Business Administration (BBA), Marketing/Marketing Management, General

  2014 — 2017