Ji-Won Ha

About Ji-Won Ha

I’ve always believed that effective communication is at the heart of meaningful connections—whether it’s through marketing campaigns or congressional briefs. Currently navigating the dynamic landscape of marketing as a Marketing Manager at Harvard Business Review, I find joy in crafting strategies that resonate with audiences while driving impactful results. My journey began with a dual degree in Political Science and English from Boston College, which laid a solid foundation for my passion for storytelling. Before stepping into my current role, I honed my skills as a Marketing Coordinator at Morgan Lewis & Bockius LLP, where I managed projects within the realms of finance and real estate. Here, I successfully coordinated over 10 major client events that increased engagement by 30%, showcasing the power of strategic planning and collaboration. My time at Mintz as a Business Development Coordinator further enriched my understanding of market dynamics and client needs. What truly fuels my passion is the diverse experiences I\'ve gathered along the way—from synthesizing information for congressional hearings to supporting students as a Writing Specialist at Boston College. Each role has taught me something unique about communication and advocacy. For instance, during my internship with the National Organization for Women, I contributed to policy memos that helped shape conversations around women’s rights—a cause close to my heart. Beyond work, I’m an avid reader and writer; I believe every story has the potential to inspire change. Whether it\'s drafting articles or engaging with communities through volunteer work, I thrive on connecting people with ideas that matter. If you’re interested in discussing marketing strategies or how we can collaborate on impactful projects, feel free to reach out via email! Skills: Marketing Strategy | Project Management | Business Development | Stakeholder Engagement | Communication | Event Coordination

Experience

1. Marketing Manager

   Harvard Business Review

   Dec 2023 — Present · Boston, MA, US

   Direct strategic email outreach initiatives and ABM campaigns utilizing a robust subscriber base exceeding 4 million, driving event participation and boosting engagement metrics for key B2B and Growth Marketing organizational initiatives.• Implement comprehensive strategies for virtual and live events, accommodating upwards of 1,400 attendees globally; achieved record-setting lead generation outcomes valued at $500k+ for sponsors across diverse sectors.• Lead cross-functional collaboration with internal and external stakeholders, ensuring seamless integration of data systems and marketing initiatives. • Supervise direct report, providing guidance to encourage performance.Execute data analytics initiatives and email marketing campaigns that drove a 150% increase in sponsor ROI and event profitability.• Manage a portfolio of multimedia product lines, including print and digital advertisements, events, webinars, podcasts, lead generation initiatives, and content syndication.• Draft and deliver compelling RFPs for clients and media agencies, ensuring alignment with client objectives and driving successful partnerships.

Education

• Boston College

  Bachelor of Arts - BA