John Hulina

About John Hulina

Your CRM should run itself. If your sales team has to remember to log calls, update deal stages, or maintain contact data manually, your CRM will never be fully accurate. I help companies modernize HubSpot and Salesforce by turning unstructured activity from conversations, email, and Slack into clean CRM execution. Using AI, automation, enrichment, and revenue orchestration, I design systems that reduce manual admin, improve data integrity, and give leaders real pipeline visibility. My work focuses on helping revenue teams eliminate data entry, automate activity capture, improve forecasting, and build CRM processes that scale without adding overhead. Typical projects include CRM architecture redesign, HubSpot AI and automation, revenue orchestration tooling, enrichment integrations, and forecasting improvement. The goal is simple: make your CRM autonomous so your team can sell more and leadership can trust the data.

Experience

1. Principal

   Crm Assist

   Sep 2022 — Present · Orange County, CA, US

   AI CRM Assist helps companies modernize their CRM systems using automation and AI.We design CRM architectures that eliminate manual data entry, improve forecasting accuracy, and turn CRMs into real revenue operating systems.Typical engagements include:• HubSpot architecture & automation• AI-driven CRM workflows• revenue orchestration tooling• data hygiene & pipeline integrity• integrations with enrichment tools and AI assistantsMost CRM implementations fail because they rely on manual discipline from sales teams.We build systems where the CRM updates itself.

Education

• USC Marshall School of Business

  BS, Entrepreneur Emphasis

  1985 — 1989

• University of Southern California

  Bachelor of Science - BS, Entrepreneurial and Small Business Operations

Skills

• Cloud Computing
• Salesforce.com
• Agile Methodologies
• Enterprise Software
• Agile Project Management
• Business Intelligence
• Project Management
• Saas
• Professional Services
• Channel Partners
• Analytics
• Sales Process
• Channel
• Sales Operations
• Solution Selling
• Business Process Re-Engineering
• Management
• New Business Development
• Vendor Management
• Salesforce.com Certified Sales Cloud Consultant
• Salesforce.com Certified Administrator
• Certified Salesforce.com Developer
• Strategy
• Crm
• Solution Architecture
• Sales
• Erp
• Consulting
• Start-Ups
• Program Management
• Business Analysis
• Salesforce.com Consulting
• Business Process
• Integration
• Paas
• Pre-Sales
• Scrum
• Salesforce.com Administration
• Salesforce.com Implementation
• Force.com