Jennifer Hubmann
Director of Marketing
- Role
- Director of Marketing at HCTec
- Location
- Jonesborough, TN, US
- LinkedIn followers
- 500 followers
About Jennifer Hubmann
Director of Marketing I Healthcare IT & Managed Services I Drive Demand Gen, Pipeline Growth & Sales AlignmentI lead revenue-focused marketing for healthcare IT organizations, turning complex services into clear value that drives qualified pipeline growth. Core Competencies• Cross-Functional Leadership & Stakeholder Collaboration • Market Research & Analysis • Brand Development • Content Strategy • Digital Marketing • Campaign Management • Data-Driven Decision Making • Strategic Healthcare Marketing • Physician & Referral Relations Management • Community Education & Outreach • Large Event Planning and Execution • Clinical Research • Salesforce & CRM Management • Increase Stake-holder Trust Business Development Competencies• Sales Strategy Development • Client Relationship Management (CRM) • Lead Generation & Conversion • Partnership Development • Negotiation & Closing Deals • Revenue Growth • Networking & Industry Engagement Interpersonal & Leadership Competencies• Cross-Functional Collaboration • Communication Skills • Project Management • Problem-Solving •Team Leadership
Experience
Director of Marketing
Jan 2025 — Present · Brentwood, TN, US
Lead enterprise and demand generation strategy for a healthcare IT services organization, supporting pipeline growth across hospitals, health systems, and provider networks.• Own marketing\'s contribution to revenue, including lead generation, campaign performance, and sales enablement alignment. • Develop and integrated go-to-market campaigns across digital marketing, content strategy, events, and outbound support to drive qualified leads and accelerate buyer engagement. • Partner closely with sales leadership to align messaging, targeting, and positioning for healthcare CIO, IT, and clinical decision-makers.• Drive brand positioning and thought leadership to strengthen HCTec\'s market authority in healthcare IT and managed services. • Oversee CRM utilization and performance reporting to evaluate lead quality, conversion trends, and pipeline influence. • Lead and monitor internal and external marketing resources to scale growth initiatives and improve execution efficiency.
Education
Tusculum University
Bachelor of Applied Science - BASc, Organizational Management
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