Jarett Horehlad

About Jarett Horehlad

I lead global web strategy and digital experience platforms that turn enterprise websites into measurable growth engines. My focus is aligning web architecture, experimentation, and go-to-market strategy to drive discovery, engagement, and revenue.My work sits at the intersection of digital experience, marketing technology, and business strategy. I specialize in evolving enterprise websites into platforms that support complex buyer journeys across global markets, partnering closely with product marketing, demand generation, sales, and engineering teams.I have led the evolution of large web ecosystems spanning multiple regions, languages, and product portfolios. My focus is building scalable operating models that balance speed, governance, experimentation, and performance across global organizations.Increasingly, I focus on how modern buyers discover and evaluate solutions in an AI-driven environment. As traditional search evolves toward answer engines and conversational interfaces, websites must adapt their content architecture, metadata strategy, and user experience to remain trusted sources for learning, evaluation, and conversion.I enjoy building teams that combine curiosity, experimentation, and operational discipline, creating environments where testing, learning, and continuous improvement drive measurable business outcomes.

Experience

1. Web Operations Manager

   Bentley Systems

   Nov 2023 — Present

   Lead strategy, performance, and day-to-day operation of Bentley’s global website ecosystem, including Bentley.com and Virtuosity.com, supporting a multi-region digital presence spanning 11 localized markets and global go-to-market initiatives.Key focus areas include:• Global web platform strategy and roadmap• experimentation, CRO, and behavioral analytics• SEO, AEO/GEO discovery strategy• CMS and martech integration• Global web governance and publishing operations• Cross-functional alignment with product marketing, demand generation, sales, and engineering teams

Education

• Penn State University

  Master of Business Administration - MBA

• Penn State University

  Bachelors of Arts, Marketing

• Penn State University

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Social Media
• Mobile Devices
• Social Media Marketing
• Marketing Strategy
• Advertising
• Digital Marketing
• Integrated Marketing
• Mobile Marketing
• Creative Direction
• Web Development
• Php
• Mysql
• Css
• Cms
• SEO
• Jquery
• Email Marketing
• Api
• Pgp
• Photoshop
• Illustrator
• Flash Animation
• Os X
• Wordpress
• Emerald Connect
• Shopify
• Volusion
• Strategy
• Brand Management
• Marketing
• Relationship Marketing
• Online Marketing
• Brand Development
• Direct Marketing
• Strategic Partnerships
• Digital Strategy
• Digital Media
• Interactive Marketing
• Web Analytics
• Content Strategy