Joanna Hinksman
Bringing clarity to complexity—helping teams connect technology, data, and people for better results.
- Role
- Product Manager - Crm at MyEyeDr.
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Joanna Hinksman
Building CRM and product experiences that make customer engagement clearer, more intuitive, and easier to scale. I focus on simplifying complex data and workflows into systems powered by Braze that teams can actually use—blending product strategy, lifecycle automation, and thoughtful enablement.Earlier in my career, I worked in arts education as a research and design consultant—experience that sharpened my creative instincts, strengthened my visual communication skills, and shaped how I design experiences that connect.
Experience
Product Manager - Crm
Oct 2022 — Present · US
Oversees CRM product strategy and Braze-driven lifecycle automation, enhancing reliability, personalization, and overall customer engagement.Designs cross-channel workflows and data models that power segmentation, journey logic, and seamless integration with internal systems.Develops SOPs, training programs, and enablement materials to help marketing and customer engagement teams adopt new CRM capabilities consistently and confidently.Partners with engineering and compliance (HIPAA, GDPR, ECPA) teams to maintain data accuracy, safe data flows, and regulatory alignment across all CRM activity.Serves as Scrum Master for MarTech initiatives, managing sprint planning, backlog refinement, and cross-functional coordination to accelerate delivery and adoption.Produces documentation, product guides, and roadmap artifacts that support continuous learning and streamline feature rollout across the organization.
Education
Teachers College, Columbia University
Arts education and research
Hunter College
Master of Fine Art
California College of Arts
Bachelor of Fine Art
Skills
- Product Marketing
- Social Media Marketing
- Contemporary Art
- Google Tag Manager
- E-Commerce Consulting
- Salesforce.com
- Copywriting
- SEO
- Editing
- Agile Methodologies
- Blogging
- Cross-Functional Team Leadership
- Management
- Program Development
- Marketing Strategy
- Css
- Leadership Development
- Fine Art
- Social Media
- Curating
- Content Marketing
- Project Management
- Basic Html
- Strategic Planning
- Art
- Public Relations
- Marketing
- Public Speaking
- Google Analytics
- Customer Engagement
- Sem
- Event Planning
- Community Outreach
- Research
- Teaching
- Demand Generation
- Leadership
- Nonprofits
- Product Management
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