Jason Han
Manager, Insights & Strategy @Intersport
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WORK HISTORY
Manager, Insights & Strategy @Intersport
시카고, IL, US
Previously: Senior Coordinator (Sep 2023 - Feb 2025), Coordinator (Oct 2021 - Aug 2023)• Lead insights, measurement, and sponsorship valuation strategy across key client engagements for Fortune 500 brands and major sports properties• Drive data-backed strategy across NHL, college sports, golf, and emerging platforms (e.g, pickleball), influencing sponsorship opportunities and sales strategy across $100M+ in deals • Developed a proprietary valuation methodology for NHL Digitally Enhanced Dasherboards, improving measurement accuracy for a league-wide sponsorship portfolio• Manage and mentor two junior team members, guiding project execution and maintaining high-quality client deliverables across multiple workstreams
EDUCATION
The University of North Carolina at Chapel Hill
Bachelor of Arts - BA, Sports Administration, Minor in Computer Science
UNC Kenan-Flagler Business School
Minor in Business
ABOUT JASON HAN
I use data and strategy to help brands and properties make smarter sponsorship decisions across sports and experiential marketing. At Intersport, I lead insights and valuation work for Fortune 500 clients and internal stakeholders, translating complex data into strategies that drive revenue and partnership impact. My experience spans $100M+ in sponsorship opportunities across the NFL, NBA, NHL, MLB, college sports, and emerging platforms (e.g, pickleball). I\'m especially interested in how data is shaping the future of sports media and sponsorship.
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