Jhalak D.
Pekers Group | IIM Ahmedabad | Driving B2B/B2C Growth | Market Research | GTM Strategy | Social Media & Consumer Engagement
- Role
- Sales Associate at Pekers Syrups
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Jhalak D.
I am a results-driven professional with experience in sales, growth marketing, and…
Experience
Sales Associate
Apr 2025 — Present · Gurugram, IN
Drove market positioning by benchmarking 8+ competitors and spearheading the go-to-market strategy for the brand’s flagship product, scaling presence across quick commerce platforms- Boosted brand visibility through social media campaigns that generated 12K+ engagements, 170K+ reach, and 98% growth- Conducted large-scale consumer tasting sessions and, based on insights, recommended launch of smaller SKUs and low/no sugar variants to better align with consumer preferences- Strengthened B2B partnerships via 50+ tastings with distributors & cafés, representing the brand at the India Bar Show, and designing a Micro Ambassador Program to drive student-led engagement.
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