J Grant Gray
Senior Marketing Operations Manager | Marketing Technology Lead | Marketo Certified Expert | Driving Attribution, Scalable Systems, and Revenue Growth
- Role
- Marketing Technology Lead Senior Marketing Operations Manager at LastPass
- Location
- San Rafael, CA, US
- LinkedIn followers
- 500 followers
About J Grant Gray
I’m a Marketing Technology Lead and Senior Marketing Operations Manager with 10+ years of…
Experience
Marketing Technology Lead Senior Marketing Operations Manager
Jan 2024 — Present · San Rafael, CA, US
Serving as the Marketing Technology Lead for LastPass, in a role equivalent to a Senior Marketing Operations Manager- Responsible for supporting and managing Marketo-Salesforce integration across 20M+ records, partnering closely with leadership to ensure data integrity and actionable reporting- Lead marketing technology strategy, platform integrations, and operational excellence initiatives supporting global marketing teams across APAC, EMEA, and North America- Rolled out UTM.io to standardize campaign tracking, improving multi-touch attribution and analytics- Built and implemented a global lead scoring model to improve MQL quality and better align marketing engagement with sales prioritization efforts- Developed scalable nurture programs and integrated PathFactory and Goldcast into lifecycle initiatives, increasing MQL output by 25% through enhanced engagement tracking- Reduced synchronization errors by over 90% and delivered enhanced reporting across Salesforce, Power BI, and Marketo- Recognized with a LastPass Passtronaut Award for exemplifying the core value of \"Cultivating Curiosity,\" through leadership on Lead Scoring v2 initiatives and critical cross-functional collaboration supporting PathFactory contract success.Key Skills: Marketing Automation (Marketo), Salesforce CRM, Lead Scoring, Attribution, Martech Stack Optimization, UTM Governance, Demand Generation
Education
Southwestern University (PH)
BA, art, focus in sculpture
Skills
- Web Production Management
- Web Development
- Magento Cms
- SEO
- Strategy
- E-Commerce
- Landing Page Optimization
- Html5
- Html
- Management
- User Experience
- Content Strategy
- Design Strategy
- Brand Development
- Social Media
- Google Analytics
- Photoshop
- Online Advertising
- Act-on
- Marketing
- Html 5
- Graphic Design
- Account Management
- Creative Direction
- Art Direction
- User Interface Design
- Web Design
- Email Marketing
- Adobe Photoshop
- Adobe Creative Suite
- Information Architecture
- Project Management
- Online Marketing
- Wordpress
- Marketo
- Digital Marketing
- Marketing Automation
- Css
- User Interface
- Digital Strategy
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