Justin Graham
Head of Client Relations @Sonar Software
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WORK HISTORY
Head of Client Relations @Sonar Software
Calgary, AB, CA
As the Head of Client Relations at Sonar, I lead our Client Relations team and oversee a group of talented Client Relations Managers dedicated to building meaningful, long-term partnerships with our clients. I’m responsible for defining our client engagement strategy, aligning our approach with company objectives, and ensuring that our team delivers exceptional service and measurable results across every account.In this role, I focus on strengthening the bridge between our clients and Sonar’s internal teams — Product, Engineering, Marketing, and Sales — ensuring client feedback drives innovation and growth. Through mentorship, process optimization, and strategic planning, I empower our team to deliver consistent value, cultivate trust, and drive the overall success of Sonar’s client experience initiatives.
EDUCATION
Athabasca University Faculty of Business
Bachelor of Commerce - BCom
ABOUT JUSTIN GRAHAM
I build and lead customer success functions that drive real revenue outcomes: renewals, retention, and expansion across complex B2B accounts. Over the past several years at Sonar, I\'ve grown from helping build the CS department from scratch to managing the team as part of the Senior Leadership Group. Along the way I\'ve managed $1.8M+ in ARR, secured the largest renewal in company history (over $1M), and developed a team of five CSMs to consistently hit their targets. What sets me apart: I\'m equally comfortable in a spreadsheet, a boardroom, and a tough client conversation. I work alongside engineering and product teams to design solutions, partner with executives on strategy, and build the kind of client trust that turns renewals into long-term relationships. j•••••@justingraham.ca
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