Jf Steele
Creative Director for Consumer Engagement @Wellstar Health System
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WORK HISTORY
Creative Director for Consumer Engagement @Wellstar Health System
Marietta, GA, US
Lead in-house creative team that manages production of advertising, digital, and print assets for Wellstar Health System.• Established comprehensive visual identity system for brand consistency.• Managed approval processes for design vendors to ensure implementation across the system.• Implemented a Brand Resource Center for employees and vendors to find 100s of branded templates and editable assets.• Lead system signage rebrand effort that touched 7500+ exterior/interior signs, 300+ vehicles across 350 locations in Georgia.
SKILLS
ABOUT JF STEELE
I’m a passionate, imaginative, and innovative problem solver with more than 15 years of experience leading strategic integrated marketing endeavors that include advertising, brand rehabilitation, print & video production, data driven digital design, and experiential creative.
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