Jennifer Frechette-Caron

About Jennifer Frechette-Caron

Hi! I\'m Jennifer, I am an optimistic, solution oriented person who sees challenges as opportunities and that \"failure\" is essential to success. When I see something that I know I can help improve or solve, I get involved, gain insight, understand it & help create a sustainable solution, strategy or a plan! I have found that there is much learning to be gained in the process & that there are no shortcuts! This mentality & innate drive has fueled my career choices (companies, customers, products, people, teams and especially leaders). My roles to date have allowed me to understand & develop my strengths & drivers even further. I\'ve collaborated & developed relationships within every company\'s division, teams & leaders I\'ve worked with to understand the \"why\" and \"who\" in order to position product, drive change, lead special projects, find solutions, build teams, design communication campaigns, training programs, administer business systems & improve processes and inspire change. I love gaining new skills & deepening my knowledge about; technology, product, strategy, change management & identifying the leadership styles & environments that inspire & bring out the best in me. I take a great deal of pride in my work and relationships, the details and how you nurture them really matter. My work & relationships are a reflection of this mindset. I think if you asked, I\'d be described as a courageous, kind, compassionate, hardworking, visionary, an authentic leader with integrity, who is a VERY curious, fast learner. Thank you!

Experience

1. Principal - Product Marketing & Enablement

   Corelogic

   Oct 2022 — Present · US

   Collaborative and engaging Product Marketing Leader, responsible for developing successful product go-to-market plans and positioning strategies. A driving force behind taking products to market by presenting them in ways that solves problems, strengthen the brand and boosts sales and awareness. An empathetic, creative and quantitative thinker that is familiar with various product marking techniques.• Develops a deep understanding of products and solutions and helps define GTM strategy to drive revenue.• Drives sales enablement across solutions; translate technical details into benefits for the user.• Supports lead generation by defining and executing a successful product marketing strategy.• Follow and analyze market trends to position products.• Develops product marketing strategies (pricing, advertising, product launching).• Crafts compelling messages across marketing channels (landing pages, ad campaigns).• Works with various teams (design, customer relations, product, sales) to implement strategies.• Tests marketing product features, releases, and ad copy.• Evaluates projects using relevant KPIs and feedback from existing and prospective customer

Education

• Oakland University

  Bachelor's degree

• Wharton Online

  MBA Program

• Pacifica Graduate Institute

  Masters + Doctoral Programs in Depth Psychology, Counseling, Clinical Psychology, Etc.