Jim Mitchel
Technology Marketing
- Role
- Sr Director Marketing at CDW
- Location
- Naples, FL, US
- LinkedIn followers
- 500 followers
About Jim Mitchel
A proven strategic marketing professional focused on building profitable brands for Fortune 100 companies and startups. Recognized for customer focus, strategic branding, and developing innovative solutions that drive superior business results.I build battle plans for success by understanding customer needs, leveraging technology, and the power of branding to creatively solve challenging business problems.Specialties: Digital Wellness & Health, Location Based Services, Digital Music, Product & Brand Marketing, Wireless Industry, New Product Development, Advertising & Brand Management,Consumer & Business to Business Marketing
Experience
Sr Director Marketing
Nov 2012 — Present
Lead the Marketing Communications & Advertising team with responsibility for the development and implementation of communications and brand management strategies in support of the company’s profitable growth goals. Oversee communications programs and agency partners, provide counsel to solution and segment management, and lead the implementation of marketing communications strategies leveraging advertising, promotions, digital and direct response programs.
Education
University of Colorado Boulder
B.S. Business Administration, Marketing
Skills
- Wireless
- Product Launch
- Multi-Channel Marketing
- Strategic Partnerships
- Business Development
- New Business Development
- Go-to-Market Strategy
- Product Development
- Product Marketing
- Mobile Devices
- Location Based Services
- Competitive Analysis
- Start-Ups
- Digital Audio
- Product Planning
- Product Management
- Mobile Technology
- Mobile Applications
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
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