John Florek
Senior Creative Leader / Maker / Positive Deviant
- Role
- Brand Development Specialist at Co Studios
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About John Florek
Positive deviant / feverishly curious creative leader seeking opportunities to do some…
Experience
Brand Development Specialist
Jun 2022 — Present
Collaborated with C-Suite and Founder-level executives to craft foundational brand narratives from articulation of strategy and brand purpose through creative development / writing the creative style guide. Led concepting for creative campaigns and field/trade activation plans for brands including WYNK THC Seltzer, MUSH Overnight Oats, RYTHM Cannabis and PRIMAL Pet Food. Co-led the award-winning rebranding of WYNK THC Seltzer, delivering an impactful new positioning and identity that resonated with target audiences and drove exponential sales increase.Onboarded and directly managed creative contractors, media partners, agency partners and field marketing teams to ensure cohesive brand narratives and on-brand execution across touchpoints.
Education
University of Missouri-Columbia
Bachelor of Journalism, Advertising
1999 — 2003
Skills
- Creative Direction
- Promotions
- Interactive Marketing
- Social Media Marketing
- Creative Strategy
- Interactive Advertising
- Creative Problem Solving
- Digital Strategy
- Advertising
- Strategy
- Idea Generation
- Integrated Marketing
- Art Direction
- Outdoor Advertising
- Writing
- Brand Architecture
- Shopper Marketing
- Concept Development
- Digital Marketing
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