Jorge Fimbres

About Jorge Fimbres

I’m a growth-focused digital strategist with over a decade of experience helping global brands across healthcare, automotive, finance, professional services, and regulated industries scale their digital presence through SEO, CRO, content strategy, and paid media.Areas of Focus• SEO strategy, technical SEO, and site architecture• Semantic content planning, keyword clustering, and editorial roadmapping• LLM SEO and AI-powered content frameworks for generative search engines• NLP and automation using Python, NumPy, and NLTK since 2019• Data science for SEO, including content modeling and search-driven experimentation• Geo-targeted and funnel-specific content strategy• Paid media strategy, ad copy and landing page A/B testing• Data visualization and performance tracking using GA4, Looker Studio, and Tableau• Cross-functional collaboration with product, engineering, and creative teams• Local SEO Google My Business Management: BrightLocal + Yext + Moz Local

Experience

1. Digital Marketing Director

   Envision Health

   Jan 2026 — Present · US

   Lead digital growth strategy for healthcare and high tech clients across paid media, SEO, and performance marketing• Own paid search and multi-channel media planning, optimization, and reporting with a focus on lead generation and pipeline impact• Partner across strategy, PR, and creative to align messaging, campaigns, and content to target personas and market positioning• Build measurement plans, dashboards, and insights reporting across web analytics and conversion tracking• Drive conversion rate optimization through landing page strategy, testing recommendations, and funnel analysis• Develop keyword and audience strategies that support demand generation, thought leadership, and long-term brand visibility• Collaborate with internal stakeholders and clients to prioritize initiatives, improve efficiency, and scale what works

Education

• General Assembly

  Front-End Web Development, HTML5, CSS & jQuery

  2014 — 2015

• California State University, Fullerton

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  2005 — 2009

Skills

• Wordpress
• Online Advertising
• Landing Page Optimization
• Website Architecture
• Sem
• Social Media Marketing
• Digital Marketing
• SEO
• Smo
• Css
• Web Analytics
• Blogging
• Internal Link Structure
• Facebook
• Google Adwords
• Digital Strategy
• Google Analytics
• Web Project Management
• Ppc
• Google Webmaster Tools
• Search Engine Optimization (SEO)
• Search Analysis
• Keyword Research
• Html5
• Social Media
• Online Marketing
• Link Building
• Advertising
• Organic Search