Jezmin Fuentes

About Jezmin Fuentes

I build products that meet people in their messiest, most human moment and help them thrive.What drives me: Creating products at the intersection of behavioral science, health outcomes, and a user experience that helps people feel seen.I\'ve spent the last 10 years building consumer health experiences that drive real behavior change and measurable outcomes. At Weight Watchers, I transformed digital experiences that grew community engagement from 1.2M to 3.9M quarterly active users and helped elevate app ratings from 1.5 to 4.8 stars over 6 years. As VP of Product at WayBetter, I repositioned the company for the GLP-1 market while increasing subscription conversion by 41% ultimately leading to an acquisition. At Cleo, I led member-facing products supporting families through pregnancy, parenting, and beyond - launching products adopted by 23 major clients within 6 months.My leadership philosophy: Start with deep empathy, measure what matters, prioritize ruthlessly and create clarity to bring out the best in your team. I excel at strategic pivots (GLP-1 repositioning at WayBetter), rigorous experimentation (90+ A/B tests), and executive alignment (worked directly with WW\'s Board, including Oprah, to modernize the brand). I\'ve owned products across nutrition, fitness, community, coaching, and content experiences, building family benefits platforms and behavior change products at every stage from 0→1 to millions of users.

Experience

1. Vice President of Product

   Waybetter

   Mar 2023 — Present

   Strategic Direction & Execution: Executed strategic company pivot to address GLP-1 market helping position WayBetter for pharmaceutical partnerships and market expansion.Data-Driven Optimization: Delivered 41% subscription conversion increase through 90+ A/B tests.Product Innovation: Expanded engagement model from $10/2-week programs to $100/6-month behavioral interventions, significantly improving user lifetime value, daily engagement and health data metrics (# of steps and lbs lost).Executive Alignment: Facilitated C-Suite consensus on roadmap prioritization and strategic direction during critical growth and transformation phase, securing stakeholder buy-in for transformative initiativesCross-Functional Leadership: Led integrated teams of Product Managers, Behavior Scientists, Data Analysts, and Community Managers to deliver cohesive product experiences and evangelized best practices.

Education

• UC San Diego

  BA, Political Science, Economics & IMS

  2003 — 2007

• Université Paris Dauphine - PSL

  Master of International Business (MIB), New Communication Technologies

  2012 — 2013