Jevonya Hughes
Digital Marketing | Adobe Analytics | Content Strategy | Multicultural and Specialized Audience Engagement |
- Role
- Data and Analytics Manager at AARP
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jevonya Hughes
Jevonya Hughes is a versatile digital analyst with more than 15 years of online marketing…
Experience
Data and Analytics Manager
Jun 2023 — Present · Washington, DC, US
The Data and Analytics Manager is a key member of the Advocacy Engagement & Inclusion (AEI) team and is primarily responsible for measuring and monitoring the overall performance of AEI’s goals and initiatives related to the engagement of multicultural and specialized audiences. Jevonya proactively identifies trends and opportunities by bringing insights through detailed data analysis which will inform the department’s multicultural and specialized audience engagement strategy, tactical development, and performance.• Drives business value by transforming DEI data and analytics into actionable business insights to guide strategic decisions while measuring the success of AEI. • Develops analytical rigor, baselines, benchmarks, and Key Performance Indicators on AEI activation outcomes and progress through effective use of quantitative and qualitative data, trends, and metrics. • Goes beyond traditional campaign practices to understand multicultural and specialized audiences to best align campaign efforts and issues with a clear and comprehensive strategy.• Manages cross-functional relationships, and shares insights gained that can be leveraged by Campaigns. • Executes an approach that is scalable for states to leverage and considers how we use data to support and enhance state work. Creates a collaborative national-to-nationwide relationship with state office partners.
Education
Norfolk State University
Bachelor of Science (B.S.), Mass Communication/Media Studies
2006 — 2010
Longwood University
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Journalism
- Publishing
- Nonprofits
- Search Engine Optimization (SEO)
- User Experience
- Content Strategy
- Editing
- Webtrends Analytics
- Google Analytics
- Editorial
- Video Editing
- News Writing
- Web Content Writing
- Omniture
- Digital Strategy
- Adobe Creative Suite
- Storytelling
- Blogging
- Breaking News
- Final Cut Pro
- Powerpoint
- Web Analytics
- Multimedia
- Web Content
- Content Management
- Microsoft Office
- Online News
- Google Adwords
- Nonprofit Organizations
- Social Media
- SEO
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