Jesus de Barros
Sr Director of Crm Applications @Norwegian Cruise Line Holdings Ltd.
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WORK HISTORY
Sr Director of Crm Applications @Norwegian Cruise Line Holdings Ltd.
Miami, TX, US
Lead global Salesforce and enterprise applications strategy, scaling to 4,200+ users and managing a customer database of ~74M records.Implemented Salesforce Data Cloud & Marketing Cloud, enabling personalized marketing at scale to 70M+ consumers.Oversaw governance of $110M+ marketing spend through SOX-compliant systems, ensuring audit readiness and financial transparency.Consolidated Salesforce orgs post-acquisition (Prestige, Oceania, Regent), standardizing global processes.Migrated all users from Salesforce Classic to Lightning on time and under budget.Launched Norwegiancentral.com B2B portal for travel agencies, streamlining partner engagement.
EDUCATION
Florida International University - College of Business
Master of Science - MS, Management Information Systems
Florida International University - College of Business
Bachelor of Business Administration (B.B.A.), Management Information Systems, General
SKILLS
ABOUT JESUS DE BARROS
Enterprise Applications & CRM Transformation Executive with 20+ years of experience leading global technology strategies in the travel, hospitality, and enterprise applications space.I specialize in scaling Salesforce ecosystems, enabling digital transformation, and aligning technology with business growth at global scale. Over my career, I’ve:Expanded Salesforce adoption from 600 to 4,200+ global users, reducing per-seat costs by >75% and saving $5M+ annually in recurring efficiencies.Unified customer data post-M&A into a single Salesforce environment housing ~74M+ guest records, enabling global sales, marketing, and service teams to operate on a single platform.Governed $110M+ in annual co-op and marketing spend through SOX-compliant systems, ensuring accuracy, audit readiness, and financial transparency.Launched a global B2B partner portal serving travel agencies and modernized NCL.com into a globalized B2C platform supporting multiple languages and currencies — contributing to double-digit YoY growth in direct digital bookings.Most recently, led the implementation of Salesforce Data Cloud & Marketing Cloud, delivering a single view of ~74M customers, powering campaigns to 70M+ audiences, and laying the foundation for AI-driven personalization and agentic automation.I thrive at the intersection of enterprise applications strategy, executive stakeholder engagement, and data-driven transformation. Whether consolidating systems post-acquisition, re-architecting enterprise databases, or preparing organizations for the next wave of AI and automation, I bring a proven record of leading high-performing teams and delivering measurable enterprise impact.Specialties: Salesforce (Sales, Service, Marketing, Data Cloud, Pardot, Community), Enterprise Applications Leadership, MarTech, CRM Strategy, Digital Transformation, M&A Systems Integration, Data Architecture, AI/Automation Enablement.
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