Jesus Rodriguez

WORK HISTORY

ABOUT JESUS RODRIGUEZ

I didn’t start in Deux Lux to build a luxury brand.I started because I was drawn to how things are actually made.Luxury, for me isn’t excess. It’s restraint, precision and ownership.That belief shaped how I work and eventually became the foundation of Deux Lux Millwork.Today, I design and deliver luxury retail environments that feel inevitable the moment you step inside.As Founder & CEO, I help premium brands turn concepts into:→precision-built fixtures→flagships→first site measure and engineering through fabrication→logistics and turnkey installation→long-term after-care.And what sets Deux Lux apart isn’t just craftsmanship, it’s ownership.My team becomes an extension of yours- coordinating general contractors, electricians, and trades so visual merchandisers and retail leaders can stay focused on the brand, not the build. We’re licensed and insured, bring 40+ years of combined experience, and are known for integrity, precision, and long-term partnerships.Where we specialize Core niche: fine jewelry & timepieces (with full discretion under NDA) Also serving: hospitality, casino, restaurant, and specialty retail build-outs Capabilities: engineering & shop drawings, custom millwork, finish controls, prototyping, white-glove logistics, worldwide installs, and maintenance programsPresent and past clientele Cartier Audemars Piguet David Yurman Pomellato Panerai John Hardy Hearts on Fire FOPE Roberto Coin Diamond Cellar Several iconic Swiss luxury watchmakers (under NDA; multi-billion-dollar global brand)Sustainability, by designLongevity is responsibility. We source intelligently, reduce waste in manufacturing, and specify materials meant to last rather than being replaced. I’m also building Wave Brands, a passion project blending luxury design with environmental responsibility, because great design and accountability belong together.Planning a new store, remodel, rollout, or high-visibility pop-up? DM me to start your briefWebsite: deuxlux.netPortfolio available on request DM to begin the conversation