Jesu Martinez

About Jesu Martinez

I’m a marketing leader with 10+ years of experience driving growth, engagement, and retention through data-informed lifecycle marketing, customer loyalty programs, and cross-functional collaboration. My career spans global brands like J.P. Morgan Chase, Mastercard, and American Express, where I’ve designed and executed omni-channel campaigns that-Generated millions in incremental revenue through automated onboarding, engagement, and rewards programs-Delivered end-to-end customer journeys across email, in-app, web, and social—improving retention and customer experience-Partnered with product, analytics, creative, legal, and sales teams to bring smart, measurable campaigns to life-Led teams through strategic transitions, including serving as interim VP at JPMorgan, overseeing performance, hiring, and roadmap execution.I thrive at the intersection of strategy and execution—I’m equally comfortable setting the vision and rolling up my sleeves to get the work done. I’m also deeply data-driven, leveraging segmentation, A/B testing, and analytics platforms like Tableau, Salesforce Marketing Cloud, and Marketo to optimize campaigns in real time.Outside of work, I’m passionate about mindfulness, fitness, and travel (14 countries and counting). I’m also a proud dog parent to my French bulldog, Selena.I’m always open to connecting with leaders and innovators in digital marketing, lifecycle engagement, loyalty strategy, and eCommerce solutions—especially those who share a vision for creating impactful customer experiences that truly move the needle.

Experience

1. Assistant Vice President, Marketing Ecommerce Solutions

   Synchrony

   Sep 2025 — Present · Costa Mesa, CA, US

Education

• Cristo Rey Jesuit High School

  High School Diploma

• Harvard Business School

  Certificate in Leadership Excellence

• Saint Mary's University of Minnesota

  Bachelor's Degree