Jessy Capriglione

About Jessy Capriglione

I’m a lifecycle marketing leader focused on building scalable, data-driven customer…

Experience

1. Sr Crm Marketing Manager

   CandleScience

   Sep 2023 — Present · Durham, NC, US

   Own strategic vision and execution for retention, lifecycle marketing, and multi-channel customer journeys (email, in-app, transactional, SMS), directly influencing revenue growth and customer loyalty.• Launched and scaled the company’s first rewards program, serving as project lead across Product, Data, Creative, and Engineering; drove seamless cross-functional execution and delivered a program where reward-driven orders generate 32% higher AOV.• Direct end-to-end email operations (automation, segmentation, deliverability, creative optimization), achieving YoY lifts of +8% open rates and +2.5% CTR through testing and personalization.• Partner cross-functionally (Paid Media, Creative, Product, Analytics, Engineering) to integrate lifecycle campaigns, define segmentation frameworks, and implement data-driven personalization that enhances customer experience and campaign performance.• Lead and mentor a high-performing Email Specialist, fostering agility, creativity, and data-driven decision-making.• Directed the enterprise CRM migration (Klaviyo → Braze), managing technical builds, data mapping, and workflow automation to ensure a seamless transition and expanded engagement capabilities.• Own the annual global customer survey program, aligning cross-functional teams (Data, Product, Support, Creative) to design high-impact questions; translate findings into strategic recommendations that shape roadmap priorities and deepen customer understanding.• Deliver executive-level reporting and insights, shaping company-wide marketing and product roadmaps with data-driven recommendations.

Education

• Auburn University

  B.S