Jessica Smart
Director of Business Development @Gertex Inc
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WORK HISTORY
Director of Business Development @Gertex Inc
Provides exemplary leadership to a team of 5 professionals within the Sales Division, coaching and leading these vital stakeholders to drive top performance levels. • Responsible for overseeing key accounts, managing various projects at one given time, ranging in scope and complexity, ensuring timely and accurate completion. • Applies exceptional analytical skills to conduct thorough research on market trends by leveraging WGSN, social media, and online publications. • Conducts thorough market analysis and reviews sales reports to develop innovative business strategies and merchandising solutions that align. • Spearheads comp shopping functions, determining what is out there in retail stores from a product, value, and merchandising standpoint, collecting the necessary data to inform P&L. • Ensures that optimal direction is provided to the team relative to trends of focus, key items, and fabrications by developing seasonal trend mood board presentations. • Builds and maintains strong professional partnerships with clients, presenting trend direction, collections, design concepts, and products, as required. • Analyzes and presents buyer feedback, working in close collaboration with the design team to create custom curated collections that are tailored to the unique needs of each client. • Develops and delivers various visual storytelling end caps, sidewinders, planograms, PDQs, and spinner programs to strategically inform each project. • Collaborates with the sourcing team on product development, bringing forward new products, fabrications, alternative constructions and finishing techniques as well as packaging ideas and solutions to each round table session. • Coordinates and oversees seasonal photoshoots, while providing direction on marketing materials including, but not limited to, newsletters, and website banners. • Actively leads the sample approval process, working closely with QC to ensure samples are executed according to CADs and company set standards.
EDUCATION
Humber College
Bachelors of Commerce, Fashion Management
Humber College
Associate's degree, Fashion Arts
ABOUT JESSICA SMART
A seasoned Business Development Executive who is known for developing innovative ideas through the creation of influential programming and curated collections, directly contributing to profitable growth. Primarily focused on servicing clients within the B2B sector, demonstrating excellent communication skills to foster solid professional relationships that drive results. A highly creative leader who is skilled in innovating key accounts through visual storytelling, branding, and merchandising. Leverages exceptional problem-solving skills to strategically identify solutions that meet the diverse needs of clients. Thrives under pressure, pivoting to shifting priorities everchanging markets seamlessly. Overall, brings a compelling blend of talent and vision to the table, which is backed my tremendous integrity for optimal outcomes. CORE COMPETENCIES • Product Development • Merchandising & Branding • B2B Sales & Marketing • Curated Programming • Trend Analysis & Forecasting • Versatile & Adaptable • Visual Storytelling • Client Relationship Management • Strategic Leadership
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