Jessica P.
Program Manager, t Brand Studio @The New York Times
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WORK HISTORY
Program Manager, t Brand Studio @The New York Times
New York, NY, US
Drove the end-to-end management of branded content campaigns for global clients, optimizing resources and budgets to maximize client ROI and company profitability at T Brand Studio- Led 80+ cross-platform branded content campaigns across digital, print, audio, video, social, and interactive media, tripling sales (+344%) and generating $7.3M+ in revenue since 2024 by leading budgets, legal SOWs, and timelines from concept to launch- Managed 150+ branded content pitches in partnership with sales and strategy teams, securing new and repeat business while serving as the key liaison between 80+ global clients and agencies (Luxury, Technology, Finance, Pharmaceutical, Travel, Consumer Goods) and 13 cross-functional teams across NYT Advertising- Drove $6.8M in pod revenue since 2023 by streamlining operations, team communication, evolving and creating new workflow processes, training sales teams, and analyzing program burn rate reports- Spearheaded department-wide process improvements by optimizing and training teams in Smartsheet timelines, implementing web accessibility standards, establishing social media workflows, and driving Agile and Scrum training while mentoring new Program Managers and leading nine creative disciplines to deliver more efficiently.
EDUCATION
University of Virginia
Bachelor's degree
Korea University
Communication and Media Studies, Design
University of Virginia
Bachelor of Arts - BA
ABOUT JESSICA P.
Project Manager with 8+ years of experience leading high-volume, multi-million dollar…
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