Jess Reikowsky
Director of Digital Marketing at Green Dot Corporation
- Role
- Director, Digital Marketing at Green Dot Corporation
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Director, Digital Marketing
Apr 2024 — Present
Manage digital acquisition media strategy and execution across paid social channels, organic social, programmatic, influencer, and affiliate channels in order to drive business results along the full customer journey• Leverage several data sources in order to aggressively optimize media spend across channels to meet long term funding, retention, and direct deposit goal rates• Actively create and test new audiences, landing pages, ad formats, and A/B test copy and creative variations strategically• Lead organic social campaigns and monitor community engagement• Work cross-channel with Product Marketing, Analytics, Compliance, and Creative teams to drive online acquisition efforts
Education
West Virginia University
Bachelor of Science, Marketing
2006 — 2010
CIMBA
International Marketing
2009 — 2009
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