Jessica Osorio

About Jessica Osorio

I am a growth-minded marketing leader who believes the best teams do not wait for perfect answers. They build, test, learn, and iterate their way forward.With 15+ years of experience across product growth, lifecycle marketing, mobile, and digital experience, I have built and scaled programs that drive acquisition, engagement, product adoption, and long-term customer value. My work sits at the intersection of product, marketing, and customer experience, helping organizations turn complex customer journeys into measurable growth.My approach is grounded in four traits I believe matter most in the next era of technology: grit, curiosity, adaptability, and velocity. I am energized by ambiguity, motivated by experimentation, and constantly exploring how something can be built rather than why it cannot.Colleagues have called me “The Efficiency Expert” because I love simplifying the complex and focusing teams on what truly moves the needle. Whether leading lifecycle programs, optimizing digital experiences, or building experimentation frameworks, my goal is always the same. Turn insight into action and action into growth.I am also deeply optimistic about where technology is taking us. The integration of AI into how we build products, operate marketing systems, and understand customers will reshape our industry. I am actively exploring how these tools can help teams move faster, learn faster, and unlock new forms of creativity and performance.My mantraNever stop optimizing.My superpowerTurning ambiguity into action.Industry & Domain ExpertiseTechnology · Commerce · Mobile Growth · Gaming & Entertainment · Healthcare · Travel · Education · Non Profit · SaaS · IaaS · B2B · B2C · PLGBrands I’ve Helped GrowAfterpay · Backblaze · Shopify · Mozilla Firefox · Sony PlayStation · Lexus · Copa Airlines · hhgregg · Party City · Memorial Healthcare System · Joe DiMaggio Children’s Hospital · UF FoundationFavorite Quote“Personality can open doors, but only character can keep them open.”

Experience

1. Global B2b Lifecycle Marketing (Afterpay)

   Block

   Aug 2025 — Present · US

   Leading the development of scalable, data-driven lifecycle programs to accelerate Cash App Afterpay merchant acquisition, deepen engagement, and drive product adoption.

Education

• University of Florida

  Bachelor’s Degree, Public Relations

Skills

• Team Building
• Keynote
• Research
• Marketing Budget Management
• Team Leadership
• Mac Os
• Fluent in Spanish
• Press Releases
• Strategic Communications
• Social Marketing
• Public Relations
• Online Advertising
• Email Marketing
• Online Marketing
• Social Media Marketing
• Digital Production
• Digital Marketing
• Microsoft Office
• Strategic Planning
• Interactive Marketing
• Project Management
• Creative Strategy
• Leadership
• Project Planning
• Indesign
• Facebook
• Thought Leadership
• Strategy
• E-Commerce
• Windows
• Marketing
• Copy Editing
• Creative Writing
• Billing Process
• Integrated Marketing
• Digital Strategy
• Competitive Analysis
• Creative Direction
• Marketing Strategy
• Close Attention to Detail