Jessica Neumann
Communications Manager @Lockard & Wechsler Direct
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WORK HISTORY
Communications Manager @Lockard & Wechsler Direct
Irvington, NY, US
Developing and executing all internal and external communications strategies to position LWD as a performance marketing leader in total video advertising solutions • Creating compelling, on-brand content including press releases, articles, blog posts, social media posts, client email marketing campaigns, and internal communications • Defining distribution plans for all branded content through LWD\'s various communications platforms • Designing visuals to support editorial content across all marketing channels • Managing media relations and building relationships with journalists and industry leaders to secure coverage, provide expert quotes, and coordinate speaking opportunities for LWD\'s executive team and subject matter experts• Overseeing all company profiles (including Google My Business, Agency Spotter, AdForum, etc.) ensuring alignment with LWD’s brand voice and business capabilities• Collaborating with executives and internal teams to craft messaging that supports new business, client updates, and company initiatives• Supporting LWD’s presence at trade shows and industry events, amplifying key takeaways and insights through strategic communications• Monitoring and analyzing media coverage and engagement metrics to refine and optimize communication efforts, including presenting this data to the executive team • Managing internal communications, keeping LWD’s growing team informed and engaged through employee announcements, company events, and leadership updates
EDUCATION
Pace University - Lubin School of Business
Bachelor's Degree, Marketing
ABOUT JESSICA NEUMANN
As an experienced marketing professional—I understand that every brand has a story. My job is to find the most strategic and effective way to communicate that story to a brand\'s audience. Finding that bridge in communication can be challenging, but it is also extremely rewarding to discover creative ways to speak to and unique channels to reach your desired audiences. Currently, I am the Communications Manager for Lockard & Wechsler Direct, where I am building internal and external facing marketing communication plans to grow the agency! My specialties include content creation, editing/proofreading, digital marketing, branding, and public relations.
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