Jessica Martinez
Associate Director of SEO and Generative Search Optimization
- Role
- Associate Director of Seo & Generative Search Optimization at Mad Fish Digital
- Location
- Lake Oswego, OR, US
- LinkedIn followers
- 500 followers
Experience
Associate Director of Seo & Generative Search Optimization
Jan 2023 — Present
I lead the SEO department at Mad Fish Digital, where I’ve built and scaled both our core SEO service line and our generative search (AISEO) program from the ground up. My focus is on developing innovative, AI-informed strategies that help enterprise brands stay discoverable across traditional search and emerging generative platforms.Highlights- Built and launched Mad Fish’s Generative Search & AISEO Program, defining workflows, deliverables, pricing models, and tools to operationalize AI-driven SEO across the agency- Developed internal training programs to upskill SEO, Content, and Account Management teams on AISEO best practices, prompt analysis, and generative visibility- Created and managed the SEO product roadmap, spanning technical, on-page, and content strategies for clients in myriad verticals- Integrated AI-assisted research and LLM prompt analysis into competitive and performance audits to inform strategy and uncover new visibility opportunities- Partner with leadership to shape go-to-market strategy—building RFPs, SOWs, and pitch decks that connect organic growth opportunities to business KPIs.
Education
CEA Global Campus - Buenos Aires
Continued coursework towards BA
2011 — 2011
University of San Diego
Bachelor of Arts (B.A.), International Relations
2009 — 2013
Skills
- Creative Problem Solving
- Telephone Skills
- International Relations
- Spanish
- Digital Marketing
- Recruiting
- Search Engine Optimization (SEO)
- Conflict Resolution
- Teamwork
- Strategic Planning
- Social Media
- Customer Relationship Management (Crm)
- Public Speaking
- Analytical Skills
- Microsoft Office, Excel
- Microsoft Office
- Self-Driven
- Event Planning
- Social Networking
- Critical Thinking
- Time Management
- Outstanding Interpersonal Communication Skills
- Microsoft Word
- Goal Oriented
- Leadership
- Customer Service
- People Skills
- Team Building
- Management
- Team-Oriented
- Adaptation
- Content Marketing
- Organizational Effectiveness
- Google Analytics
- People-Oriented
- Human Resources
- Powerpoint
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