Jessica Black

About Jessica Black

Digital product leader focused on building high-performing customer experiences through…

Experience

1. Senior Manager - Loyalty Product Delivery

   RaceTrac

   Jan 2023 — Present · US

   Lead end-to-end delivery of RaceTrac’s Loyalty and MarTech initiatives, driving personalized digital experiences through strategic planning, platform configuration, and cross-functional collaboration. Serve as the connective tissue between Marketing, IT, and executive leadership, ensuring solutions are scalable, data-driven, and aligned with business goals.Oversee full lifecycle delivery of new features and enhancements on 3rd-party SaaS Loyalty platforms, ensuring projects launch on-time and within budget.Manage all vendor relationships including contract review, service-level compliance, platform support, and administration (e.g, Braze, SendGrid, ServiceNow).Successfully delivered key customer engagement enhancements, such as- Loyalty points expiration system- ID.me integration for role-based offers (e.g, military, first responders)- Chatbot support via ServiceNow and email infrastructure transition to SendGridOwn platform governance including access provisioning, configuration, and MarTech user enablement.Partner with developers, product managers, data teams, and architects to define and execute MarTech and loyalty features across mobile and web platforms.Define KPIs, track campaign impact, and support personalization strategy through insights and experimentation.Lead technical business analysts, providing mentorship and supporting growth in MarTech best practices.Mitigate delivery risk by aligning resource capacity planning, timelines, and stakeholder communication.Champion continuous improvement in delivery operations, platform optimization, and team processes using Agile/SAFe methodologies.

Education

• University of Houston, C.T. Bauer College of Business

  Bachelor's Degree, Management Information Systems

  2011 — 2013

• Houston City College

  Associate, Arts

  2009 — 2011

Skills

• Visual Basic
• Oracle Sql
• Teamwork
• Communication
• Google Analytics
• Access
• Interpersonal Communication Abilities
• Networking
• Microsoft Excel
• SEO Copywriting
• Microsoft Office
• Html
• Ms Project
• Multi Tasking
• Java
• Sql
• Microsoft Project
• Together Marketing
• Windows 7
• Databases
• Social Media Measurement
• Sap Erp
• Time Management
• Content Strategy
• Customer Service
• Written & Verbal Communication Abilities
• Troubleshooting
• Oracle Sql Developer
• Microsoft Access
• Microsoft Word
• Team Leadership
• Sharepoint
• Wordpress
• Javascript
• Css
• Oracle Applications
• Windows Server
• Problem Solving
• Sap