Jessi Sparks

About Jessi Sparks

I help organizations move from AI experimentation to accountable, scalable…

Experience

1. Vice President of Strategy

   Magnetic Mobile

   Mar 2021 — Present · Miamisburg, OH, US

   Lead the definition and selection of Company CRM, Hubspot, including deal pipeline review and management of the conversion of Marketing Qualified Leads to Sales Qualified Leads; Created custom Hubspot Dashboards and KPIs metrics to forecast and monitor lead pipeline success KPIs• Oversaw the increase of our social channels following to a 77% increase in adoption• Executive Digital Strategy Consultant for 7-Eleven & Speedway supporting Millions of Consumers across multiple omni-channel displays for both IT and Marketing Departments over a eight year relationship• Manage Marketing Director and Magnetic Marketing Budget• 10 years experience working in Fuel, Convenience, and CPG Vertical• 8 years experience working in Higher Education Marketing• Currently Manage and Mentor team of diverse creative talent including: User Experience (UX), User Interface (UI) Designers, 3D Artists, and Video /Motion Graphics Designers• Set All Marketing Strategy for Magnetic Mobile lead generation and marketing efforts • Lead content development for new Magnetic Product Roll-out: Charge AR in 2022• Led the brand evolution efforts resulting in a new company product launch, including product logo, product and sales story, brand/style guide, digital distribution to social media, and product website• Co-sell Magnetic Consultative Services and Product Offerings • Oversaw the SEO and Lead-Gen Strategy to secure both Top of Funnel and Bottom of Funnel Conversions for Magnetic Lead and Sales support• Drive company strategy including reporting to the Board of Directors. Prepare all presentations and quarterly reports for Magnetic Board and quarterly reviews• Lead Magnetics’ Marketing and Strategy Account on behalf of 7-Eleven and Speedway Respectively• Lead Strategic Relationship Partner Accounts: Salon Lofts, Champion Windows and Home Exteriors

Education

• Bowling Green State University

  Bachelor of Fine Arts (B.F.A.)

Skills

• Information Architecture
• Web Content
• Responsive Design
• Html
• Web Project Management
• Digital Display Design
• Drupal
• User Interface Design
• Email Marketing
• Web Design
• Interaction Design
• Photography
• Cms
• Indesign
• Search Engine Optimization (SEO)
• Web Analytics
• Google Analytics
• Photoshop
• Mobile
• Css
• Online Video Production
• Wordpress
• User Experience
• Social Media Marketing
• Flash
• SEO
• Accessibility
• Linkedin
• Wireframing
• Online Marketing
• Mobile Devices
• User Interface
• Client Management
• Social Media
• Javascript
• Facebook
• Dreamweaver
• Illustrator