Jessika K. Banks
Head of Business Enablement & Go-to-market, Consumer Healthcare Banking @KeyBank
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WORK HISTORY
Head of Business Enablement & Go-to-market, Consumer Healthcare Banking @KeyBank
Leads a team to develop a go-to-market strategy E2E across all channels, manage risk and operations, and execute the launch of Healthcare and Student Loan Solutions in the Consumer Bank.
EDUCATION
The University of Alabama
Bachelor of Science in Commerce and Business, Health/Health Care Administration/Management
University of Alabama, Manderson Graduate School of Business
Master of Business Administration (M.B.A.), Data Analytics, Strategic Marketing and Management
ABOUT JESSIKA K. BANKS
Experienced MBA Professional with 7+ years of effectively leading enterprise-scale launches of new products and brands that enhance customer and shareholder value. I specialize as an expert Strategic Program Manager / Product Manager, with skills in translating enterprise KPIs into defined and actionable new product/brand technology, go-to-market plans, and operational change management. I run towards difficult problems that require complex solutions that balance technology, people, and risk, and enjoy celebrating at the finish line with the cross-functional stakeholders who came together to make it happen. I am a dynamic public speaker and people leader, who influences real business value and organizational culture by leading the charge to collaborate, make thoughtful data-backed decisions, and keep the customer at the heart of all we do.My career passion is building brands and products that customers obsess over, creating lifetime loyalty and shareholder value across a variety of industries: Technology, Hospitality, Consumer Packaged Goods, Retail, and Financial Services sectors. I also lead Diversity, Equity, and Inclusion efforts for my business division, dedicating extra time to advance and nurture minority talent: improve talent acquisition pipelines, engage current talent through mentioning, and promote career advancement opportunities.
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