Jessie Zhang

About Jessie Zhang

Senior Product Manager with 10+ years of experience scaling machine learning products for…

Experience

1. Product Manager, Search

   Expedia Group

   Nov 2022 — Present

   Manage the search ranking system for Vrbo.com, responsible for the ranking of 3 million listings. Additionally, oversee the foundational data and success measurement of all Expedia Search (both UX and ranking), covering consumer brands such as Exepdia.com, Hotels.com and Vrbo.com. • Lead strategic enhancements for Vrbo\'s ranking algorithm, resulting in a revenue increase of X million dollars. Achieved this by accelerating testing velocity by 9X, implementing key initiatives such as upgrading the machine learning platform, introducing the Interleaving test methodology to launch tests on weekly basic, establishing a data-driven consumer-centric product opportunities framework for the swift identification and testing of new ideas, and prioritizing improvement in personalization. • Pioneer a dedicated workstream focuses on scaling product opportunities in search. Achieved this goal by bolstering data capabilities, creating new success metrics gear towards improving the holistic search experience with reduced variance, developing an analytical framework to comprehend consumer trade-off behaviors and gauge unmet information needs, and ensuring continuous personalization throughout user session.

Education

• Technische Hochschule Nürnberg Georg Simon Ohm

  Exchange, Sozialeaberit

• The University of Hong Kong

  Master's Degree, Environmental Management

• thePower

  ThePowerMBA, MBA, Business Strategy, Entrepreneurship, Marketing, Innovation & Digital Transformation

• Hong Kong Baptist University

  Bachelor's Degree, Major: Sociology; Minor: German Language

• New York University

  Master's Degree, Integrated Marketing (Marketing Analytics)

• General Assembly

  Data analytics & Data Science

Skills

• Leadership
• Market Research
• Management
• Microsoft Office
• Social Media
• Mandarin
• Python
• Event Planning
• Integrated Marketing
• Strategy
• Digital Marketing
• Business Analysis
• Blogging
• Internal Communications
• Research
• Account Management
• Public Relations
• Analysis
• Digital Strategy
• Business Strategy
• Marketing Analytics
• Marketing Communications
• R
• Data Visualization
• Crm
• Marketing Strategy
• Copywriting
• Start-Ups
• Social Media Marketing
• Customer Relationship Management (Crm)
• Sql
• Analytics
• Program Management
• Data Analysis
• Marketing