Jessie Wood

About Jessie Wood

Content strategist, content designer, writer, editor, growth marketer, with a background in startup marketing. My focus has always been on creating high quality content that provides value to the target audience. When audiences can find answers to their problems, companies start to hit their goals.Born and raised in Silicon Valley. Majored in Literature and Creative Writing. Began startup life at YouTube founders\' incubator AVOS Systems, worked my way up to Marketing Manager, overseeing the marketing strategy and implementation for multiple products, working closely with Chad Hurley and Steve Chen. Part of Tradecraft cohort #4 in growth marketing track, met many wonderful people. Worked with many startups on growth, content, and messaging from 20••••19, then fled to the East Coast for new experiences and life at a marketing agency.

Experience

1. Senior Content Strategist

   Brolik

   Jan 2022 — Present · Philadelphia, PA, US

   Oversee content design and development for all marketing and website clients. Define brand strategy, market positioning, messaging, and unique value propositions.Develop sitemaps, information architecture and initial page structure (pre-wireframing) for new client websites.Establish content marketing strategy to support marketing funnel and business goals.Delegate and oversee execution of this strategy across all channels and clients.Create, document, and continuously improve internal content processes and systems.

Education

• Westminster University

  Bachelor of Arts, Literature, Creative Writing Emphasis

  2006 — 2010

Skills

• Copywriting
• Customer Retention
• Messaging
• Css
• Html
• Growth Strategies
• Marketing
• Viral Marketing
• Online Advertising
• Email Marketing
• Blogging
• Customer Acquisition
• Data Analysis
• Marketing Strategy
• Sem
• SEO
• A/B Testing
• Growth Hacking
• Cac
• Ltv
• Mixpanel
• Product Marketing