Jessie Watson

About Jessie Watson

Dynamic marketing and communications professional with a proven track record of leading award-winning campaigns and driving business growth. I bring a unique blend of creativity and strategic thinking across marketing, branding, communications, and business development.With deep experience in product management, media relations, graphic design, and content creation, I excel at crafting compelling narratives that connect with audiences and elevate brand presence. My strengths include cross-functional leadership, sales enablement, campaign strategy, and both print and digital media management.I’m known for being organized, resourceful, and proactive—able to manage complex projects independently while fostering collaboration across teams. Whether launching a new initiative or refining a legacy brand, I deliver results with creativity, precision, and a clear focus on business goals.

Experience

1. AVP, Marketing & Member Experience

   Champions First Credit Union

   May 2022 — Present

   Direct marketing, member engagement, brand management, community outreach, public relations, and internal communication efforts for credit union serving Northwest Florida through ten branches. Work in tandem with the executive leadership team on market analysis, service structure, and product and service development and management. Lead brand management and production of marketing collateral and communication pieces. Act as community liaison, and manage all community and member events. Serve as primary media contact and credit union spokesperson. Create and implement member recruitment and retention strategies. Lead digital experience department, including supervising member contact center.

Education

• Florida State University

  BA, Public Relations, Communication, Psychology, Business

  1996 — 2001

Skills

• Public Relations
• Social Media
• Press Releases
• Media Relations
• Advertising
• Strategic Communications
• Crisis Communications
• Lead Generation
• Government
• Newsletters
• Event Planning
• Copywriting
• Strategic Planning
• Corporate Communications
• Photoshop
• Facebook
• Social Networking
• Html
• Publicity
• Blogging
• Email Marketing
• Integrated Marketing
• Microsoft Office
• Graphic Design
• Speech Writing
• Copy Editing
• Social Media Marketing
• Marketing Communications
• Internal Communications
• Journalism
• Proposal Writing
• Community Development
• Project Management
• Salesforce.com
• Program Management
• Leadership
• Indesign
• Mobile Applications
• Product Marketing
• Editing