Jessie Meehan

About Jessie Meehan

Throughout my marketing and communications career, I\'ve led and delivered campaigns and initiatives across diverse industries — driving revenue through creative and data-informed marketing efforts. Adept at building strong connections, my authentic leadership style and genuinely collaborative nature empowers high-performance teams. Believing in the power of empathy and teamwork, I\'ve consistently inspired and worked side-by-side with teams to meet and exceed goals. Whether by crafting effective marketing campaigns, mentoring colleagues, or engaging stakeholders, I prioritize listening to understand and lead by example. My dedication to achieving excellence and nurturing relationships has consistently yielded tangible results and motivated, collaborative, and successful teams.

Experience

1. Director, Commercial Marketing

   Informa Markets

   Dec 2023 — Present · New York, NY, US

   Lead the development and execution of marketing strategies that drive exhibitor and sponsorship revenue, increase exhibitor engagement, and amplify the impact of the Health & Nutrition portfolio’s events, digital media, and products — including Natural Products Expo West, SupplySide Global, Newtopia Now and SupplySide Connect. Balancing strategic vision with tactical execution oversight, I strive for alignment across marketing, sales, event operations, and content teams while prioritizing collaboration and process improvements along the way.Nurture and empower a collaborative, growth-oriented marketing team by providing clear direction, removing roadblocks, and strengthening cross-functional relationships to drive alignment, efficiency, and shared success across the business.‣ Spearheaded exhibitor and sponsor marketing initiatives that led to a 90% achievement of exhibitor revenue goals for launch year of Newtopia Now.‣ Drove revenue growth, helping sales exceed the budgeted revenue goal for Expo West 2025 through targeted exhibitor and sponsorship marketing strategies.‣ Enhanced exhibitor and sponsor lead generation by implementing segmentation and nurture campaigns, increasing weekly inbound leads from 16 to 23, totaling over 600 leads over a 7 month period.‣ Continued refinement of marketing priorities and processes, improving alignment between sales, content, and operations while ensuring that both individual team members and the collective marketing function operate effectively and strategically.

Education

• SUNY Rockland Community College

  AA, Liberal Arts

• Purchase College, SUNY

  BA, Political Science, Journalism

Skills

• Healthcare
• Digital Marketing
• Communications
• Email Marketing
• Web Analytics
• Management
• Web Content Management
• Team Leadership
• Marketing Communications
• Strategy
• Publications
• Online Advertising
• Product Marketing
• Leadership
• Marketing
• Photoshop
• Content Management
• Advertising
• Copywriting
• Marketing Strategy
• Indesign
• B2b Marketing
• Social Media Marketing
• Marketing Research
• Press Releases
• Digital Media
• Microsoft Office
• Social Media
• Lead Generation
• Digital Strategy
• Market Research
• Editing