Jessie Lin
Ecommerce Manager @Philips
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WORK HISTORY
Ecommerce Manager @Philips
Toronto, ON, CA
Developing and executing Omnichannel Retail full-year plans at Amazon and Walmart with ROI/ROAS that meet or exceed benchmarks for all three Philips categories.• Managing Canada Oral Care, Grooming & Beauty, and Mother & Child Care retail media and Amazon A&P budget. • Implementing PH (Personal Health) Amazon Canada and Walmart.ca 360 Strategic plan (paid + organic)• Overseeing implementation of all media strategy plans for Amazon and ensures performance vs. Business and Sales objectives. • Translating media plans and impact into volume forecast and/or sales forecast impacts into media strategy needs.
EDUCATION
The University of British Columbia
Bachelor of Arts - BA, Economics
McGill University
Master's degree, Master of Management in Retailing
UWC Atlantic College
International Baccalaureate, Maths, Economics, Chinese Lit. English, Music, Physics
SKILLS
ABOUT JESSIE LIN
I’m an E-commerce Manager with over 5 years of experience in Consumer Packaged Goods (CPG), driving category growth across online and offline channels for global brands. Currently at Philips Canada, I lead e-commerce strategy and execution for three categories—Oral Health Care, Grooming & Beauty, and Mother & Child Care—on Amazon. My role focuses on end-to-end go-to-market planning, full-funnel media execution, and performance optimization. I manage sponsored ads, display, and dynamic media campaigns across awareness, consideration, and conversion to drive demand generation and sales growth in the Canadian market.Previously, I was a Senior E-commerce Manager at Procter & Gamble China, where I managed P&G’s Alibaba business across a broad portfolio of brands including Tide, Crest, Pampers, Gillette, OLAY, and Pantene. I ranked in the top 10% of employees for three consecutive fiscal years, successfully turning around market share declines and delivering sustained growth.I’m passionate about building brands, scaling e-commerce businesses, and creating impact at the intersection of consumer insight, data, and digital commerce.Feel free to reach out to me at: J••••••••@gmail.com
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