Jessie Challa-Westgate

Company Owner @Jessie & Co Agency

Grand Rapids, MI, US

SEO Strategy DevelopmentConduct keyword research and competitive analysis to improve organic search rankings for clients.Optimize website content, meta tags, and on-page SEO for maximum visibility.Create and implement link-building strategies to drive traffic and domain authority.Content Creation & BloggingWrite and publish engaging blog posts tailored to target audiences, improving user engagement and SEO.Develop content calendars to ensure consistent messaging across platforms.Use analytics tools to measure content performance and refine strategies.Email Marketing CampaignsDesign and execute targeted email campaigns, driving client retention and new lead generation.Create automated email sequences, such as welcome series or re-engagement campaigns.Analyze open rates, click-through rates, and conversions to optimize email performance.CRM ManagementImplement and optimize CRM systems to streamline client workflows and improve customer engagement.Train clients on best practices for CRM use, ensuring their systems are fully utilized.Use CRM data to segment audiences and create personalized marketing strategies.Success ExampleIncreased Client Traffic by 75% Through SEO OptimizationCollaborated with a local business to overhaul their website\'s SEO strategy, resulting in a 75% increase in organic traffic within 6 months. Focused on high-impact keywords, optimized blogs, and technical SEO improvements.Boosted Email Open Rates by 30%Designed a segmented email campaign for a small business client, incorporating A/B testing and personalized subject lines. This resulted in a 30% increase in open rates and 20% more conversions.

Michigan State University

Communication and Media Studies

Grand Valley State University

English/Language Arts