Jessie Smith

About Jessie Smith

I am an Digital Designer with 12+ years experience in design and 4+ years in management…

Experience

1. Senior Digital Designer

   Sunlighten

   Apr 2025 — Present

   Create impactful digital campaigns with strong typography, composition, color theory, layout, and visual hierarchy to maximize user engagement and ensure consistency across all Sunlighten brand touchpoints.• Lead the ideation, creation, and execution of engaging campaigns that are aligned with marketing objectives, and reflect Sunlighten\'s premium value and aesthetics.• Craft compelling omni-channel campaigns including email templates, digital ads, retargeting campaigns, landing pages, social media posts, and mobile-first web pages, ensuring seamless digital experiences.• Focus on performance-driven design to achieve lead generation goals, drive traffic, conversions, and generate brand awareness.• Leverage data insights to optimize designs for maximum impact, ensuring each campaign not only captivates but also enhances conversions, clicks, and engagement.• Develop UX/Ul designs for mobile apps, websites, and landing pages, creating both low- and high-fidelity wireframes with a customer-first approach.• Produce campaigns that effectively engage both direct-to-consumer (D2C) and business-to-business (B2B)audiences• Stay current with digital trends, tools, best practices, and emerging technologies to bring fresh ideas that elevate the brand and maintain competitiveness.• Streamline execution by improving project efficiency using templates, style sheets, and master files.• Collaborate with cross-functional teams, including marketing, sales, and product development, to refine and weed out the strongest campaign ideas, ensuring the final deliverables meet performance goals.• Lead creative storytelling efforts through storyboarding, videography, and animation to elevate user engagement and enhance Sunlighten\'s luxury brand.• Drive growth and innovation by establishing creative processes and pushing design boundaries.• Contribute to integrated product launches, health and wellness trade shows, and apparel initiatives, enhancing Sunlighten\'s presence.

Education

• Washburn University

  Mass Media, Minor in Business

  2011 — 2013