Jessie Stafford
Senior Manager, Loyalty and Gift Cards at DICK’s
- Role
- Senior Manager, Loyalty Planning and Operations at DICK'S Sporting Goods
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Loyalty Planning and Operations
Jan 2025 — Present
Develop and manage annual Loyalty promotional roadmap, leveraging mass and targeted campaigns to drive acquisition, engagement, retention, and incremental revenue through ScoreCard• Oversee Loyalty points budget, promotional forecasting, performance reporting, and operational execution to maximize program and campaign effectiveness• Lead strategy and execution for DSG\'s roubust 1P, 3P, and B2B gift card portfolios• Manage gift card design, inventory, distribution, and marketing across retail stores, eComm, and 3P channels to ensure seamless execution and sales optimization
Education
University of Tennessee, Knoxville
Bachelor’s Degree, Communication Studies
2014 — 2018
Skills
- Newsletters
- Qualtrics
- Social Media
- Marketing
- Sharepoint
- Event Planning
- Communication
- Public Speaking
- Public Relations
- Fundraising
- Leadership
- Press Releases
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