Jessie Peters
I help utility-serving companies scale with credibility through marketing | Fractional CMO
- Role
- Vice President, Global Marketing & Communications at Edge Zero
- Location
- Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Jessie Peters
Your company is scaling, but your marketing still runs on instinct instead of infrastructure. Sound familiar?You’ve outgrown founder-led storytelling and one-off campaigns. Now you need a brand, message, and GTM engine that align with your growth goals—and hold up under commercial pressure. That’s where I come in.I help B2B service companies in the utility, energy, and infrastructure space build marketing systems that scale with credibility. Whether you\'re integrating acquisitions, entering new markets, or sharpening your competitive edge, I bring the structure, speed, and strategy to get you there. Most teams I work with are thinking- “We’re growing fast, but marketing feels reactive or underpowered.”- “We need to look and sound like the leader we’re becoming.”- “Sales cycles are long, and we’re not controlling the narrative.”- “We’re investing in marketing, but the ROI is unclear.”What I bring to the table- Design and deploy full-funnel marketing systems that support scalable growth- Develop trust-building brand platforms tailored to technical and regulated markets- Build and operationalize your MarketingOS: KPIs, workflows, and assets that align with sales- Serve as your strategic lead and hands-on execution partner without the overhead of a full-time hire.I\'ve been in the utility industry for over a decade, helping technology and services companies put their best foot forward with marketing that moves the needle. If your marketing needs to grow fast—and you’re not looking to build a bloated team—I’d love to connect. Ask me about the Utility Traction framework here or at j••••••••@peakpotentialmarketing.com.
Experience
Vice President, Global Marketing & Communications
Jun 2024 — Present · Alexandria, VA, US
I serve as the cross-functional lead for all marketing operations, from category positioning and brand campaigns to sales tools and executive visibility, ensuring marketing drives traction, credibility, and commercial growth as we scale-Hired as the first senior marketing leader to establish the brand, product marketing function, and go-to-market foundation for Edge Zero, a grid sensing innovator redefining low-voltage network visibility- Launched Edge Zero’s U.S. brand and messaging platform so that the company could enter regulated energy markets with clarity, trust, and technical authority- Built the product marketing function from the ground up so that commercial, engineering, and partner teams could align around differentiated value and win strategic deals- Defined GTM strategy and sales enablement content for flagship utility and C&I solutions so that Edge Zero could accelerate time-to-revenue across multiple customer types- Scaled the global marketing team and agency network so that brand, content, and demand generation efforts supported rapid market entry and investor confidence.
Education
Connecticut College
Bachelor of Arts (B.A.), Environmental Studies and Economics
School for International Training
Australia Program, Sustainability and Environmental Action
American University School of International Service
Master of Arts (M.A.), Global Environmental Policy
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