Jessie Kraish
Executive Director, Skincare Foresight Growth Intelligence @The Estée Lauder Companies Inc.
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WORK HISTORY
Executive Director, Skincare Foresight Growth Intelligence @The Estée Lauder Companies Inc.
EDUCATION
New York University
B.A, Psychology
New York University, School of Continuing Studies
Certificate, Marketing
ABOUT JESSIE KRAISH
Marketing professional with over ten years of analytic experience across international markets. My passion is using data/ analytics/ insights to create solutions to complex business challenges and empower data-driven decision making. Cross-functional collaborator with a focus on building relationships and fostering collaborative partnerships. Currently focused on developing Social Media Measurement capabilities within the organization and partnering with brands to turn quantitative findings into actionable recommendations. Specialties: Marketing Mix Modeling, Price Elasticity, Test vs. Control Analysis, Situation Analysis, Advertising Effectiveness Evaluations, Data Mining, Customer/Store Segmentation
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