Jessie Joslin

WORK HISTORY

EDUCATION

SKILLS

ABOUT JESSIE JOSLIN

Accomplished Director of Marketing with 15+ years of success building brands, leading strategy and driving revenue for large visible food brands. Excels at positioning, growing and invigorating brands through integrated consumer campaigns, brand revolutions and strategic product launches that exceed profit targets. Extensive experience overseeing advertising, operations, consumer, trade, innovation, planning and finance decisions. Motivational leader directly accountable for cross-functional teams and agencies. Creates a strong corporate culture to mentor, coach and develop high-performing talent. Superior analytical, relationship management and problem-solving skills.Areas of Expertise:Brand Management, Strategic Planning, Marketing, P&L Management, Relationship Building, Team LeadershipCareer Achievements:• Executed a full brand relaunch for Edwards Desserts, resulting in 5% growth during a key seasonal period.• Led a consumer campaign that scored in the 98th percentile for persuasion and 91st percentile for awareness. • Created annual brand plan for Desserts and Snacks portfolio resulting in 11% growth, exceeding profit targets.• Directed relaunch of the Freschetta brand, resulting in 15% growth and 0.9-point share gain year over year.• Received the High-Performance Recognition Award as Brand Manager for Freschetta.• Launched 10 new products in the Club channels in 18 months.• Redesigned the Optifast brand website; executed a 300% ROI interactive strategy with an SEM campaign.