Jessie Haggerty

About Jessie Haggerty

Strategic and creative brand and product marketer with a passion for data-driven storytelling and cross-functional collaboration. Demonstrated success in growing iconic national and international brands across diverse sectors such as apparel, manufacturing, SaaS, and CPG industries. A collaborative thought leader who excels in leading impactful marketing campaigns and leveraging consumer insights for stakeholder alignment. Thrives at the intersection of science and creativity, utilizing research and analysis to work seamlessly with creative teams in developing purposeful content aligned with brand standards. Committed to sustainability and ESG initiatives, leveraging trend analysis and consumer insights to drive product improvement, innovation, and campaign strategies. Proven expertise in boosting market share through digital, social, and traditional omnichannel marketing activations while optimizing budget and campaign performance to consistently achieve company-driven results.

Experience

1. Gilbarco Veeder-Root

   Present

Education

• College of Charleston

  Bachelor's Degree, Communication and Media Studies

  2006 — 2010

• Darla Moore School of Business at the University of South Carolina

  Master of Business Administration (M.B.A.), International Business, Marketing

  2015 — 2017

Skills

• Advertising
• Creative Writing
• Web Content Creation
• Copywriting
• Sales
• Retail
• Social Media Marketing
• Brand Development
• Powerpoint
• Community Management
• Social Media
• Video Editing
• Press Releases
• Newsletters
• Event Planning
• Web Content Management
• Strategic Planning
• News Writing
• Adobe Creative Suite
• Customer Service
• Marketing Communications
• Facebook
• Brand Management
• Community Engagement
• Marketing Strategy
• Copy Editing
• Marketing
• Public Relations
• Media Relations
• Market Research
• Digital Copywriting
• Content Management
• Marketing Research